The Business Intelligence market is attractive – every third solution provider wants to exploit it | compris-cm.com

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The Business Intelligence market is attractive – every third solution provider wants to exploit it

Business Intelligence (BI) is the hot topic in the IT world this year. It became increasingly relevant for the channel as every third solution provider is planning to enter the BI market.


BI is one of the top topics for B2B customers. Reasons for this increased demand lie in emergence of relevant data sources such as Big Data, a new generation of BI visualisation tools based on HTML5 and Java script as well as outsourcing of numerous enterprise functions to the cloud. The latest innovation within this market is clearly cloud BI. Business Intelligence is of high priority for solution providers: 51% already have hands on experience, with a further 30% planning to enter the market.

 

© COMPRiS Ltd, May 2014

© COMPRiS Ltd, May 2014

COMPRiS Channel Management, leading European channel service provider, carried out a survey on 754 solution providers to find out attitudes and involvement within the BI market.


The survey showed 27% of solution providers have already implemented business intelligence solutions for their customers. IBM (43%) was recognised as the best-known BI manufacturer, followed by SAP (40%), Microsoft (34%) and Oracle (15%). "BI helps to realise performance improvements, achieve full cost reduction potential as well as process optimisation. It also improves the ability to plan future business activities. These are few of the key reasons why IT vendors focus on this segment. Great interest from the channel is likely to provide further market penetration", says Gerald Holler, CEO of COMPRiS Channel Management.

 

© COMPRiS Ltd, May 2014© COMPRiS Ltd, May 2014

 

Nowadays we see a trend towards hybrid software environments where companies use a combination of installed solutions running on on-premise computers and rental based applications used online (on-demand). This is the path many IT vendors follow with their BI offering. COMPRiS study discovered only 9% of solution providers preferred a pure on-demand model (exclusive BI cloud solution) whilst 34% were in favor of an on-premise solution. The majority of respondents (57%) considered both areas relevant.

 

© COMPRiS Ltd, May 2014© COMPRiS Ltd, May 2014

 

 

© COMPRiS Ltd, May 2014© COMPRiS Ltd, May 2014

 

Conclusion

It is evident Business Intelligence is one of the top topics for B2B and generates huge interest in the channel. The majority of solution providers (57%) are already active in the BI market space or plan to offer BI solutions in the future. Rapid expansion of BI solutions in the channel is also offering increased potential for IT vendors such as IBM, SAP and Microsoft. 


Only a minority of respondents prefer pure cloud-based or on-demand solutions. However, there is often lack of viable "out-of-the-box" solutions which cover different business needs. These standardised products could help to further penetrate the market.


The surveyed IT vendors and solution providers gave an impression that both had to invest hard work over many years to support a positive development in the BI market. Potential partners are planning to penetrate this market at a moderate pace as six-figure investment in enablement, certification and construction is not on the agenda.